January 2011, Google Adwords Hands-On Workshops - London WC2, UK
Thursday, January 27, 2011 at 9:00 AM - Friday, January 28, 2011 at 4:30 PM (GMT)
London, United Kingdom
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Event Details
Google AdWords authorised training
Drive profitable traffic to your website with Google AdWords
ivantage's hands-on workshops are led by independent and unbiased search marketing professionals.
Whether you're new to on-line marketing or a seasoned veteran, ivantage's introductory and advanced Google AdWords workshops will help you to:
- Drive profitable traffic to your website
- Plan and set-up an AdWords campaign from scratch
- Learn how to manage and optimise an ongoing AdWords campaign
- Learn how to control spend and increase Return on Investment
What's included in the price?
In addition to professional training from an experienced, practising consultant your training includes:
- Refreshments throughout the day and lunch
- A Slideshare.net invitation with the seminar’s slides, regularly updated
- Email support from ivantage for 60 days after the course
- A Google branded USB memory stick
- A £50 or $50 AdWords advertising credit for new AdWords advertisers
- One free book for every day attended from a choice of:
- ‘Google Analytics - An Hour a Day’, by Avinash Kaushik
- ‘Advanced Web Metrics with Google Analytics’, by Brian Clifton
- ‘Winning Results with Google AdWords’, by Andrew Goodman
- ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’, by Avinash Kaushik
What's the format of the training?
The workshops are hands-on courses where attendees use their own Google AdWords account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our trainer presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to re-enforce key concepts.
Should I just attend day 1 or day 2 as well?
Attending both days will enable your understanding of Google AdWords to leap forward, providing you with invaluable knowledge.
Day 1 - AdWords Essentials is a one day course aimed at online marketers, web executives, webmasters, agency account managers, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.
Day 2 - AdWords Advanced is aimed at an audience similar to that of the introduction course, but for those who require a deeper appreciation of Google AdWords and its many advanced concepts and to further optimise AdWords campaigns to improve profitability.
What are the benefits of attending?
After successful completion of the Day 1 - Google AdWords Essentials workshop, students will be able to plan, set-up, manage and optimise, following industry best practice, basic Google AdWords campaigns for themselves and/or on behalf of clients.
After successful completion of the Day 2 - Google AdWords Advanced workshop, students will be able to manage, optimise and develop sophisticated Google AdWords campaigns for themselves and/or on behalf of clients, exploiting the full range of Google AdWords features. Many of the latest AdWords features are covered on Day 2 allowing attendees to develop their campaigns to their full potential.
What are the detailed syllabus and timings?
Both days are split into four sessions, separated by a fifteen minute break in the morning and afternoon, and a one hour lunch break. Registration opens at 9:00am and sessions start promptly at 9:30am with the day finishing at 5:00pm.
Day 1 AdWords Essentials
Session 1 – Introduction to Google AdWords
- Google AdWords overview
- Where are Google ads displayed?
- Accessing Google AdWords
- The Google AdWords interface
- Billing details and Account preferences
Session 2 – Planning your paid search campaign
- AdWords Account structure
- Initial planning for your paid search campaign
- Detailed planning and campaign structure
- Keyword research and estimating search traffic volumes
- Google AdWords Keyword Tool
- Advert structure and guidelines
- Google advert editorial policy
Session 3 – Setting up your Google AdWords account, campaigns, ad-groups and keywords
- How to setup a campaign
- Creating and editing a campaign
- Editing ad groups and keywords
- Writing compelling ad copy
- Ad scheduling
- Position Preference bidding
- Monitoring results
Session 4 – Measuring results, quality score and reporting
- Google conversion tracker
- Integrating AdWords with Google Analytics
- Google AdWords quality score
- Google Adwords reports interface
- Running and scheduling reports
Day 2 - Advanced AdWords
Session 1 – Budget management and the Content Network
- Where are Google ads displayed?
- My Client Centre (MCC)
- Display network advertising
- Controlling where ads are displayed on the display network
- Display network ad formats
- Create a display network campaign
- Identifying placement sites
- Creating image ads
Session 2 – Display ads and copy writing for increased click-through rate
- Using the display ad builder
- Advertising on You Tube with InVideo ads
- Search ads
- Writing compelling ad copy
- Advanced techniques
- Using dynamic keyword insertion
- Keyword based landing pages
Session 3 – Keyword research, testing and using advert extensions
- Detailed keyword research techniques
- A/B testing ad copy
- Planning your tests
- What to test
- Mobile ads
- Ad extensions
- Site links
- Google checkout buttons & reviews
- Product extensions
- Mobile extensions
- Location extensions
- Google AdWords quality score
- Integrating AdWords with Google Analytics
Session 4 – The Adwords Editor
- Google AdWords Editor
- Accessing the Google Adwords Editor
- Bulk changes
- Advanced bid changes
Who are the instructors?
Most of our Google AdWords workshops are delivered by Sharron Lonsdale, Senior Consultant and Account Manager at ivantage, who possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron's biography on our team page. Sharron is also a Google Analytics Seminar Leader.
To give Sharron an occasional break, Matt Trimmer replaces her as the instructor. Matt Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt's biography on our team page.
I would like to talk to the instructors before I attend, how do I do that?
Please contact the instructors directly (see below) or, for sales information, call + 44 (0) 870 752 1066.
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Matt Trimmer +44 (0) 7786 930 032 |
Sharron Lonsdale +44 (0) 20 3008 7305 |
I would like some more information before I attend, how do I get that?
Feel free to contact us now to discuss your requirements.
How do I book?
Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select "Order Now". All our public training courses can then be paid for by credit card using Google Checkout
Are there any pre-requisites for attending?
Students will require online Administration access to an active (recording some data) Google AdWords account throughout the courses. You can only attend the advanced course if you have previously attended the introduction course.
What are your Terms and Conditions?
Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.
Can these courses be run on-site at my company?
Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. We run private, on-site Google AdWordss workshops regularly.
Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.
Feel free to contact us now to discuss your requirements.
What did previous attendees say about the training?
Here are some of our latest reviews for Matt and Sharron.
"The tutors were very good and credible"
Web Master, Mydish.co.uk
"Superb overview of a complex tool - so clear even a marketing bloke could understand it!"
Web Manager, Holiday Property Bond
"Matt was a very competent and informed trainer. Very useful course."
Senior Manager, Capita
"It was a good introduction (despite having used some Google analysis tools before)."
Programme Manager, Loyalty Management Group
"Engaging and interesting course. Very relevant to my role within the organisation."
Manager, The National Strategies
"Thank you for coming along yesterday for the Google Analytics training, the guys asked me to let you know that they thoroughly enjoyed it and found it very beneficial."
PA to Senior Management, Miniclip.com
"Just a quick email to say thanks for coming up here to Skipton to run the course. The feedback I've had this morning has been excellent, all were really impressed, not only with the course, but also your in-depth knowledge of the product and industry experience. We've already organised a meeting for next week to discuss what changes she would like to make to the existing MI produced. Thanks again for your help."
Systems Development Manager, Skipton Building Society
"Thank you very much for your lovely email, Sharron. I have spoken to the team and they thoroughly enjoyed the training yesterday, they found it very informative and can see how it will be of immediate benefit. I was very impressed with the preliminary research you had done on their site analytics as it made the course much more tailored to their needs and therefore very applicable."
Internet Channel Manager, Westfield
"I’m pleased to tell you that I thought the training was fantastic and her team thoroughly enjoyed the day."
Team Leader, CIPFA
When
Thursday, January 27, 2011 at 9:00 AM
- to -
Friday, January 28, 2011 at 4:30 PM (GMT)
Add to my calendar
Where
ivantage@Reed Learning (near Holborn Tube)
9 Kingsway
WC2B 6XF London
United Kingdom
Other Maps:
Hosted By
ivantage (UK)
in association with Google's
Your Certified Trainer for Google Analytics
Matt Trimmer
See Matt's latest reviews here.
Your Certified Trainer for Google AdWords
Sharron Lonsdale
See Sharron's latest reviews here.
View Sharron Lonsdale's profile
What did previous attendees think*?
Were your objectives met?
90% Said "Yes, all" or "Yes most"
Overall, how did you rate the course?
95% Said "Excellent" or "Good"
Overall, how did you rate the tutor?
95% Said "Excellent" or "Good"
Overall how did you rate the content of the training?
87% Said "Excellent" or "Good"
Overall how did you rate the presentation of the training?
87% Said "Excellent" or "Good"
Would you recommend the training to peers in other organisations?
96% Said "Yes, definitely", "Yes, probably" or "Depends on individual"
*Results of our public and on-site workshop survey of 80 attendees.
About ivantage
ivantage is a Google Analytics Certified Partner (previously, Authorized Consultant) and an Urchin Certified Partner. This means we are trained, authorized and supported by Google. ivantage is also a Google AdWords Certified Partner (previously, Qualified Company).
ivantage has been officially authorized by Google for GA and Urchin since 2005; you can check our professional and Google qualifications here.
ivantage is a leading Internet marketing agency specializing in growing online businesses through traffic generation, traffic analysis and traffic conversion using Natural Search (SEO), Paid Search (PPC), Display Advertising and E-mail marketing augmented by Web Analytics and Conversion Rate Optimisation.
We offer our experience, knowledge and expertise not only to our long term clients but to attendees participating in our popular seminars, public hands-on training courses, private on-site hands-on training courses and short term consulting engagements.
You make investments in training infrequently and the extent of a trainee’s skill at the end of a course significantly affects their future capabilities to deliver the outcomes you require.
By choosing a Google Certified Partner to provide your training, you can ensure that you are giving your colleagues the very best start in their engagement with Web analytics and online marketing so as to give your organization the very best chance of getting the business results you have targeted.
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